Smartphone penetration in India 2012
Author: Rajesh Thambala 1. Introduction Demand of Smartphone has continuously been surging up since last couple of years, resulting in frequent shift of Global Smartphone OS market share. Thanks to low-priced Android Smartphones which have been fueling the penetration of the device around the world. It’s really exciting to see an increasing adoption of Smartphones in some emerging countries such as China, Brazil and India. Despite of Smartphone market growth, Android is the only Smartphone OS witnessing explosive adoption in these emerging markets. 2. Smartphone penetration in India Smartphone penetration in India is low when compared to global market share reports. There exists tremendous untapped growth potential for this market; smartphone penetration in India is currently amo...