Demand of Smartphone has continuously been surging up since last couple of years, resulting in frequent shift of Global Smartphone OS market share. Thanks to low-priced Android Smartphones which have been fueling the penetration of the device around the world. It’s really exciting to see an increasing adoption of Smartphones in some emerging countries such as China, Brazil and India. Despite of Smartphone market growth, Android is the only Smartphone OS witnessing explosive adoption in these emerging markets.
2. Smartphone penetration in India
Smartphone penetration in India is low when compared to global market share reports. There exists tremendous untapped growth potential for this market; smartphone penetration in India is currently among the lowest in the Asia-Pacific region.
India's market share for smartphone shipments stood at 2.2 percent for 2011, rising to 2.5 percent in 2012. This figure is expected to increase to 8.5 percent by 2016, making India one of the countries that will see the largest growth in this segment. Sales of smartphones priced around $100, featuring dual-SIM capability and local apps, is boosting local demand.
Reduced prices of handsets have increased the penetration of smartphones, in future this number is set to increase manifold. Low-cost with feature-packed smartphones from manufacturers like Micromax, Karbon, Lava, Celkon etc are fueling the growth.
3. Urban India
More than 27 million smartphone users in Urban India, which constitutes 9 percent of all mobile users in Urban India. The numbers are higher in the large metros of 4 million plus population with one smartphone user among ten mobile users.
Smartphone – Urban Indians
Smartphone ownership is among young adults. In fact, the age group of 18 – 24 tops the list with over one in ten owning a smartphone device. Further, those below the age of 18 and above 40, see ownership figures of just 5 percent.
Urban Gender usage 2012
Nearly twice as many men own a smartphone when compared to women. While one out of every ten men owns a smartphone, the figure is less than half when it comes to women. However, with increasing user friendliness of operating systems and their deep integration with social networks, the gap may come down in the near future.
4. Rural India
According to a latest report from Internet and Mobile Association of India (IAMAI), there are 38 million claimed internet users in rural sector of India and 31 million are considered as active internet users
In last two years, rural India has shown an incredible growth in internet users. In rural India, the penetration of claimed internet has surged to 4.6% in 2012 from 2.6% in 2010, a compound annual growth rate (CAGR) of 73% in the last two years. On the other side, the penetration of active internet users has mounted up to 3.7% in 2012 compare to 2.1% in 2010. In addition to this, it’s also expected that the number of claimed internet users in rural India will touch 45 million figures by December of this year.
As number of smartphone users and local language contents on the internet are increasing, the growth of internet users will undoubtedly beat all the projections in the next two years.
Smartphone penetration in rural India is growing. Adoption in the rural and suburban market has significant effect on the overall smartphone penetration in India. While this is a challenge for the smartphone manufacturers, it also provides huge opportunity for the segment to grow in the country by multifold.
The local manufactures are main growth drivers in this market providing the smartphones at the lowest cost.
Though the smartphone penetration in India currently among the lowest in Asia/Pacific, the market in India seems to have great potential for future.
Rajesh Thambala – Research Analyst1.Introduction T he Indian retail landscape is evolved from the brick-and-mortar model to adopt technology for connecting with consumers. The aim is to achieve a complete seamless customer experience. The Indian retail sector accounts for over 20% of the country’s gross domestic product (GDP) and contributes 8% to total employment. The cumulative foreign direct investment (FDI) inflows in single-brand retail trading, during April 2000 to June 2011, stood at 69.26 million USD. The current estimated value of the Indian retail sector is about 500 billion USD and is pegged to reach 1.3 trillion USD by 2020. 2.Retail Industry in IndiaThe total concept and idea of shopping has undergone a vast drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retailing has entered into India as is observed in the form of sprawling shopping cen…
- Rajesh Thambala Transforming education for future is an
excellent introduction to how digital culture is influencing visions of
education. The argument is that the
current educational system exists to prepare people for a 19th and 20th
century, and that must be recreated in order to prepare students for
future. This goes beyond reading,
writing, math, and science. It explores
the role of digital literacy; critical thinking and problem solving; and new
approaches to collaboration, communication and creation.
As the learners want more and more control over the
learning process and interactive media caters to that demand. Social learning
is playing a vital role but this is just a beginning. Such media provides the
learner the advantage of interactive games, scores and instant feedback.
There are number of social networking technologies
finding their way into education: wikis, blogs, bookm…